Identity Crisis: Health Care Branding's Hidden Problems and by Vince Parry

By Vince Parry

Identity problem: healthiness Care Branding's Hidden difficulties and confirmed concepts to resolve Them

The inside of tale on heading off the pitfalls and mastering the craft of healthcare branding.

Whether it’s a ache reliever for a headache, a life-saving operation, having a toddler, or simply a regimen checkup, everyone within the constructed global is touched by way of the healthcare in a single method or one other. As important as this industry is to us all, branding specialist Vince Parry sees primary difficulties first hand within the method healthcare companies and their ads corporations industry future health and well being manufacturers. id hindrance highlights the many missteps, misnomers and neglected possibilities for the various largest healthcare manufacturers of our day, and deals strategies for fending off those difficulties sooner or later. between many observations, this booklet issues out:

• the issues of utilizing consumer-goods branding options in healthcare

• The ways in which sickness alterations how we outline ourselves and make model choices

• The pervasive fallacy that medical professionals aren’t encouraged by way of healthcare marketing

• The enlightening strength of branding or rebranding health problems to defuse their stigma

Bringing over 30 years of craftsmanship to endure, Vince Parry has written not anything below the definitive publication on healthcare branding: what to do and—just as importantly—what to not do for somebody concerned or in an that's on the heart of our lives.

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