Business Analytics Using SAS Enterprise Guide and SAS by Olivia Parr-Rud

By Olivia Parr-Rud

This instructional for info analysts new to SAS firm advisor and SAS company Miner offers worthwhile event utilizing robust statistical software program to accomplish the types of commercial analytics universal to such a lot industries.

Today’s companies more and more use info to force judgements that maintain them aggressive. in particular with the inflow of huge information, the significance of knowledge research to enhance each size of industrial can't be overstated. information analysts are accordingly popular; even though, many hires and potential hires, even though proficient with appreciate to company and facts, lack the knowledge to accomplish enterprise analytics with complicated statistical software program.

Business Analytics utilizing SAS company consultant and SAS firm Miner is a beginner’s consultant with transparent, illustrated, step by step directions that might lead you thru examples according to enterprise case reviews. you'll formulate the company aim, deal with the information, and practice analyses so that you can use to optimize advertising, threat, and consumer dating administration, in addition to company strategies and human assets. subject matters contain descriptive research, predictive modeling and analytics, client segmentation, marketplace research, share-of-wallet research, penetration research, and enterprise intelligence.

This booklet is a part of the SAS Press program.

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